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I was an overnight success all right, but 30 years is a long, long night.

Ray Kroc

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
RAY KROC

Body Born Death Forever Sacrifice Soul World
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
RAY KROC

Accomplishment Exhausted Sun Threat Tired
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself

I was an overnight success all right, but 30 years is a long, long night.

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I was an overnight success all right, but 30 years is a long, long night.

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