We take the hamburger business more seriously than anyone else.
RAY KROCI was an overnight success all right, but 30 years is a long, long night.
More Ray Kroc Quotes
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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No one of us is more important than the rest of us.
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The quality of a leader is reflected in the standards they set for themselves.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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If you’re not a risk taker, you should get the hell out of business.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you’ve got time to lean, you’ve got time to clean.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Luck is a dividend of sweat.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC






