We take the hamburger business more seriously than anyone else.
RAY KROCI was an overnight success all right, but 30 years is a long, long night.
More Ray Kroc Quotes
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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I was an overnight success all right, but 30 years is a long, long night.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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All money means to me is a pride in accomplishment.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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To be successful, you must be daring, be first and be different.
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Luck is a dividend of sweat.
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The third big war will begin when the big city is burning.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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Mankind will discover objects in space sent to us by the watchers.
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When you’re green, your growing. When you’re ripe, you rot.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC