No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROCI was an overnight success all right, but 30 years is a long, long night.
More Ray Kroc Quotes
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Are you green and growing or ripe and rotting?
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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We take the hamburger business more seriously than anyone else.
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The more I help others to succeed, the more I succeed.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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If you’ve got time to lean, you’ve got time to clean.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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The organization cannot trust the individual; the individual must trust the organization.
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Look after the customer and the business will take care of itself.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC