We need god to prosper those without him will not.
RAY KROCWe need god to prosper those without him will not.
RAY KROCThe organization cannot trust the individual; the individual must trust the organization.
RAY KROCWe have an obligation to give something back to the community that gives so much to us.
RAY KROCCreativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROCThere is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROCMcDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROCLuck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROCI guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROCI believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROCFrom the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROCI like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROCYou’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROCI don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCThe two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROCIn my experience, good executives don’t make mistakes.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC