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I was an overnight success all right, but 30 years is a long, long night.

Ray Kroc

We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way

I was an overnight success all right, but 30 years is a long, long night.

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I was an overnight success all right, but 30 years is a long, long night.

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