Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCIf you have time to lean, you have time to clean.
More Ray Kroc Quotes
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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All money means to me is a pride in accomplishment.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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There’s a lot more future in hamburgers than in baseball.
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You must perfect every fundamental of your business if you expect it to perform well.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you’re not a risk taker, you should get the hell out of business.
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If you’ve got time to lean, you’ve got time to clean.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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The third big war will begin when the big city is burning.
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When you’re green, your growing. When you’re ripe, you rot.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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You’re only as good as the people you hire.
RAY KROC






