If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROCIf you have time to lean, you have time to clean.
More Ray Kroc Quotes
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We have an obligation to give something back to the community that gives so much to us.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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To be successful, you must be daring, be first and be different.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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There’s a lot more future in hamburgers than in baseball.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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None of Us is as Good as All of Us.
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The quality of a leader is reflected in the standards they set for themselves.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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Are you green and growing or ripe and rotting?
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Look after the customer and the business will take care of itself.
RAY KROC