Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROCWe have an obligation to give something back to the community that gives so much to us.
More Ray Kroc Quotes
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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If you’re not a risk taker, you should get the hell out of business.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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When you’re green, your growing. When you’re ripe, you rot.
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No one of us is more important than the rest of us.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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It is no achievement to walk a tightrope laid flat on the floor.
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There’s a lot more future in hamburgers than in baseball.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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We provide food that customers love, day after day after day. People just want more of it.
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The third big war will begin when the big city is burning.
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We need god to prosper those without him will not.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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The quality of a leader is reflected in the standards they set for themselves.
RAY KROC