If you’re not a risk taker, you should get the hell out of business.
RAY KROCIf you’re not a risk taker, you should get the hell out of business.
RAY KROCHappiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROCI never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROCLuck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROCThere are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROCI don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCOur aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROCIn business for yourself, but not by yourself.
RAY KROCI like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROCFrom the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROCIf you have time to lean, you have time to clean.
RAY KROCThere’s a lot more future in hamburgers than in baseball.
RAY KROCThe two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROCAll money means to me is a pride in accomplishment.
RAY KROC