There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROCI never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
More Ray Kroc Quotes
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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We provide food that customers love, day after day after day. People just want more of it.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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All money means to me is a pride in accomplishment.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Mankind will discover objects in space sent to us by the watchers.
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If you have time to lean, you have time to clean.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC