The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROCI never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
More Ray Kroc Quotes
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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You must perfect every fundamental of your business if you expect it to perform well.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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In business for yourself, but not by yourself.
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When you’re green, your growing. When you’re ripe, you rot.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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The third big war will begin when the big city is burning.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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We take the hamburger business more seriously than anyone else.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC