If you’re not a risk taker, you should get the hell out of business.
RAY KROCI never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
More Ray Kroc Quotes
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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We need god to prosper those without him will not.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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The more I help others to succeed, the more I succeed.
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We take the hamburger business more seriously than anyone else.
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None of Us is as Good as All of Us.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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If you’ve got time to lean, you’ve got time to clean.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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The organization cannot trust the individual; the individual must trust the organization.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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The third big war will begin when the big city is burning.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC