If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCIf you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCI saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROCNo self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROCWhile formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROCLook after the customer and the business will take care of itself.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROCTomorrow at sunrise I shall no longer be here.
RAY KROCCreativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROCTo be successful, you must be daring, be first and be different.
RAY KROCThere is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROCThere’s a lot more future in hamburgers than in baseball.
RAY KROCYou’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROCHappiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROCIt’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROCThe first dollar is the most you will get if you don’t love what you are doing.
RAY KROC