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It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC

Ability Ego Entrepreneur Inspirational Leadership Pride Yourself
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait

It requires a certain kind of mind to see beauty in a hamburger bun.

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It requires a certain kind of mind to see beauty in a hamburger bun.

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