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It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC

Book Boredom Boy Imagination Kind Myself Reading Thinking Time
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself

It requires a certain kind of mind to see beauty in a hamburger bun.

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It requires a certain kind of mind to see beauty in a hamburger bun.

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