No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROCThe organization cannot trust the individual; the individual must trust the organization.
More Ray Kroc Quotes
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If you believe in it, and you believe in it hard, it is impossible to fail.
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There’s a lot more future in hamburgers than in baseball.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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The quality of a leader is reflected in the standards they set for themselves.
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All money means to me is a pride in accomplishment.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I was an overnight success all right, but 30 years is a long, long night.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Are you green and growing or ripe and rotting?
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC