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The organization cannot trust the individual; the individual must trust the organization.

Ray Kroc

I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
RAY KROC

Body Born Death Forever Sacrifice Soul World
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust

The organization cannot trust the individual; the individual must trust the organization.

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The organization cannot trust the individual; the individual must trust the organization.

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