I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROCTo an old leader will be born an idiot heir, weak both in knowledge and in war.
More Ray Kroc Quotes
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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We provide food that customers love, day after day after day. People just want more of it.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Are you green and growing or ripe and rotting?
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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We take the hamburger business more seriously than anyone else.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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To be successful, you must be daring, be first and be different.
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There’s a lot more future in hamburgers than in baseball.
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Tomorrow at sunrise I shall no longer be here.
RAY KROC






