We have an obligation to give something back to the community that gives so much to us.
RAY KROCTo an old leader will be born an idiot heir, weak both in knowledge and in war.
More Ray Kroc Quotes
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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The organization cannot trust the individual; the individual must trust the organization.
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Are you green and growing or ripe and rotting?
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Adversity can strengthen you if you have the will to grind it out.
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You’re only as good as the people you hire.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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The first dollar is the most you will get if you don’t love what you are doing.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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If you have time to lean, you have time to clean.
RAY KROC