It is no achievement to walk a tightrope laid flat on the floor.
RAY KROCTo an old leader will be born an idiot heir, weak both in knowledge and in war.
More Ray Kroc Quotes
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Adversity can strengthen you if you have the will to grind it out.
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You’re only as good as the people you hire.
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Look after the customer and the business will take care of itself.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC