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We take the hamburger business more seriously than anyone else.

Ray Kroc

The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
RAY KROC

Body Born Death Forever Sacrifice Soul World
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROC

Imagination See Unique World
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself

We take the hamburger business more seriously than anyone else.

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We take the hamburger business more seriously than anyone else.

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