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We take the hamburger business more seriously than anyone else.

Ray Kroc

We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC

Calm Dance Morning
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant

We take the hamburger business more seriously than anyone else.

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We take the hamburger business more seriously than anyone else.

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Popular Authors

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