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We take the hamburger business more seriously than anyone else.

Ray Kroc

To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal

We take the hamburger business more seriously than anyone else.

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We take the hamburger business more seriously than anyone else.

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