I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROCNothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
More Ray Kroc Quotes
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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The first dollar is the most you will get if you don’t love what you are doing.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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Look after the customer and the business will take care of itself.
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If you have time to lean, you have time to clean.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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It is no achievement to walk a tightrope laid flat on the floor.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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We take the hamburger business more seriously than anyone else.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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To be successful, you must be daring, be first and be different.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC