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If you’re not a risk taker, you should get the hell out of business.

Ray Kroc

To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC

Ability Ego Entrepreneur Inspirational Leadership Pride Yourself
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself

If you’re not a risk taker, you should get the hell out of business.

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If you’re not a risk taker, you should get the hell out of business.

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