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If you’re not a risk taker, you should get the hell out of business.

Ray Kroc

There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity

If you’re not a risk taker, you should get the hell out of business.

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If you’re not a risk taker, you should get the hell out of business.

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