I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCIf you’re not a risk taker, you should get the hell out of business.
More Ray Kroc Quotes
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There’s almost nothing you can’t accomplish if you set your mind to it.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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We take the hamburger business more seriously than anyone else.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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You must perfect every fundamental of your business if you expect it to perform well.
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There’s a lot more future in hamburgers than in baseball.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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We need god to prosper those without him will not.
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Tomorrow at sunrise I shall no longer be here.
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In business for yourself, but not by yourself.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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No one of us is more important than the rest of us.
RAY KROC