If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCThe definition of salesmanship is the gentle art of letting the customer have it your way.
More Ray Kroc Quotes
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There’s almost nothing you can’t accomplish if you set your mind to it.
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We take the hamburger business more seriously than anyone else.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The first dollar is the most you will get if you don’t love what you are doing.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Look after the customer and the business will take care of itself.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Adversity can strengthen you if you have the will to grind it out.
RAY KROC






