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The definition of salesmanship is the gentle art of letting the customer have it your way.

Ray Kroc

Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself

The definition of salesmanship is the gentle art of letting the customer have it your way.

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The definition of salesmanship is the gentle art of letting the customer have it your way.

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