In business for yourself, but not by yourself.
RAY KROCThe definition of salesmanship is the gentle art of letting the customer have it your way.
More Ray Kroc Quotes
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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We have an obligation to give something back to the community that gives so much to us.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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When you’re green, your growing. When you’re ripe, you rot.
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Mankind will discover objects in space sent to us by the watchers.
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If you’ve got time to lean, you’ve got time to clean.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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We provide food that customers love, day after day after day. People just want more of it.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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The more I help others to succeed, the more I succeed.
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The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC