The more I help others to succeed, the more I succeed.
RAY KROCThe more I help others to succeed, the more I succeed.
RAY KROCLuck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROCIf you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCTo an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROCNone of Us is as Good as All of Us.
RAY KROCI wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROCAre you green and growing or ripe and rotting?
RAY KROCWe provide food that customers love, day after day after day. People just want more of it.
RAY KROCMcDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROCTake calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROCThe third big war will begin when the big city is burning.
RAY KROCThe quality of a leader is reflected in the standards they set for themselves.
RAY KROCIn my experience, good executives don’t make mistakes.
RAY KROCLook after the customer and the business will take care of itself.
RAY KROCIt’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC