Aaron Levie Quotes

The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.

If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.

In a user lead model, users are bringing in their own technology… and you can build software then, around the user.

You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.

The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.

Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.

I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.

The IT model of the enterprise has become a lot more user lead.

Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.

The only way to avoid disruption is to constantly do what you would if you were just starting out.