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There is only one valid definition of business purpose: to create a customer.

Peter Drucker

Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
PETER DRUCKER

Character Leadership Result
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
PETER DRUCKER

Greatness Quite Wasted Time
The purpose of business is to create and keep a customer.
PETER DRUCKER

Business Creation Customer Purpose
There is no such thing as a good man. Good for what? is the question.
PETER DRUCKER

Goodness Man Philosophy
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
Efficiency is doing the thing right. Effectiveness is doing the right thing.
PETER DRUCKER

Efficient Moral Right
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
The computer is a moron.
PETER DRUCKER

Stupidity Technology
Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
PETER DRUCKER

Entrepreneur Risk
Rank does not confer privilege or give power. It imposes responsibility.
PETER DRUCKER

Power Privilege Responsibility
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
Entrepreneurship is neither a science nor an art. It is a practice.
PETER DRUCKER

Art Entrepreneur Practice Science
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
PETER DRUCKER

Greatness Quite
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness
A man should never be appointed to a managerial position if his vision focuses on people’s weaknesses rather than on their strengths. The man who always knows exactly what people cannot do, but never sees anything they can do, will undermine the spirit of his organization.
PETER DRUCKER

Focus Man People Spirit Strength Vision Weakness
The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.
PETER DRUCKER

Commitment Failure Man Mistake Oneself Phone Safety Trust

There is only one valid definition of business purpose: to create a customer.

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There is only one valid definition of business purpose: to create a customer.

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