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Good leaders are rare; bad leaders are common.

Jocko Willink

Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
For this reason, they must believe in the cause for which they are fighting.
JOCKO WILLINK

Believe Fight Inspirational Reason
Once people stop making excuses, stop blaming others, and take ownership of everything in their lives, they are compelled to take action to solve their problems.
JOCKO WILLINK

Action Blame Live People Problem
Remember to keep your ego in check. Don’t judge people.
JOCKO WILLINK

Judgement People Remember Yourself
If mistakes happen, effective leaders don’t place blame on others. They take ownership of the mistakes, determine what went wrong, develop solutions to correct those mistakes and prevent them from happening again as they move forward.
JOCKO WILLINK

Development Leadership Mistake Wrong
There is no easy way.
JOCKO WILLINK

Easy Hard Time Inspirational
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
JOCKO WILLINK

Friendship Goal Simplicity Support Team
As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership
JOCKO WILLINK

Explanation Leadership Photograpgh
The only meaningful measure for a leader is whether the team succeeds or fails.
JOCKO WILLINK

Failure Success Team
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
JOCKO WILLINK

Discipline Expectation Motivational
Leadership is simple, but not easy.
JOCKO WILLINK

Easy Leadership Simplicity
Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.
JOCKO WILLINK

Blame Leadership World
Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
JOCKO WILLINK

Leadership Quality

Good leaders are rare; bad leaders are common.

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Good leaders are rare; bad leaders are common.

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