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Jeff Bezos Quote - Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

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Business Cost Dominate People Power Serve Utilization

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

We can’t be in survival mode. We have to be in growth mode.
JEFF BEZOS

Business Growth Inspirational Success Survival
Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
JEFF BEZOZ

Business Invention Nature Time Understand Want
If you only do things where you know the answer in advance, your company goes away.
JEFF BEZOZ

Advance Business Company Entrepreneur Success
People who are right most of the time are people who change their minds often.
JEFF BEZOZ

Business Change Entrepreneur Mind People Right Success
Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
JEFF BEZOZ

Maintain Optimism Urgent
The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
JEFF BEZOZ

Business Customer Need Service Work
If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
JEFF BEZOS

Business Decision Leaving Opportunity Table Work
There’ll always be serendipity involved in discovery.
JEFF BEZOS

Business Discover Involvement
If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
JEFF BEZOZ

Business Change Customer Misfortune Start Work
Be proud of your choices, not your gifts.
JEFF BEZOZ

Choice Gift Inspirational One Liner Proud
Cultures aren’t so much planned as they evolve from that early set of people.
JEFF BEZOZ

Culture Evolve History People Planning
Will you be clever at the expense of others, or will you be kind?
JEFF BEZOS

Character Expense Kindness Money
Your brand is formed primarily, not by what your company says about itself, but what the company does.
JEFF BEZOZ

Brand Business Company
The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZ

Book Creation Narrative People
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
JEFF BEZOZ

Business Customer Internet Physical World
If you never want to be criticized, for goodness sake don’t do anything new.
JEFF BEZOZ

Business Criticize Goodness Motivational Want

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