What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
JEFF BEZOSOur biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
More Jeff Bezos Quotes
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My view is there’s no bad time to innovate.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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Above all else, align with customers. Win when they win. Win only when they win.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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I think if people read more, that is a better world.
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Be proud of your choices, not your gifts.
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The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
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It’s hard to find things that won’t sell online.
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We change our tools and then our tools change us.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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Failure comes part and parcel with invention. It’s not optional.
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I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.
JEFF BEZOZ