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Jeff Bezos Quote - Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

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Business Cost Dominate People Power Serve Utilization

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The great thing about fact-based decisions is that they overrule the hierarchy.
JEFF BEZOZ

Business Decision Fact Hierarchy Rule
If you double the number of experiments you do per year you’re going to double your inventiveness.
JEFF BEZOZ

Business Dedication Experiment Motivational Number Success
What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
JEFF BEZOS

Against Business Change Complain Future Strategy World
Work hard, have fun and make history.
JEFF BEZOZ

Business Entrepreneur Fun History Motivational One Liner Work Hard
Every new thing creates two new questions and two new opportunities.
JEFF BEZOZ

Business Creation Opportunity
Failure comes part and parcel with invention. It’s not optional.
JEFF BEZOZ

Business Come Failure Invention Optional
Advertising is the price you pay for unremakable thinking.
JEFF BEZOZ

Adversity Business Pay Price Remarkable
If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
JEFF BEZOS

Business Decision Leaving Opportunity Table Work
People who are right most of the time are people who change their minds often.
JEFF BEZOZ

Business Change Entrepreneur Mind People Right Success
The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZ

Book Creation Narrative People
In the end, we are our choices.
JEFF BEZOZ

Choice Deep Inspirational One Liner
Life’s too short to hang out with people who aren’t resourceful.
JEFF BEZOZ

Business Hangout Inspirational Life People Resource
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
JEFF BEZOZ

Business Customer Experience Guest Invitation Party
Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
JEFF BEZOZ

Maintain Optimism Urgent
Invention requires a long-term willingness to be misunderstood.
JEFF BEZOZ

Invention Misunderstanding Requirement
Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
JEFF BEZOZ

Business Invention Nature Time Understand Want

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