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Jeff Bezos Quote - To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

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Business Done Focus Reason Stubborn

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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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You don’t want to negotiate the price of simple things you buy every day.
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Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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Work hard, have fun and make history.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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Everything you are comes from your choices.
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Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
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If you only do things where you know the answer in advance, your company goes away.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
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Advertising is the price you pay for unremakable thinking.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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We change our tools and then our tools change us.
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