You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
JEFF BEZOZTo get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
More Jeff Bezos Quotes
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If you never want to be criticized, for goodness sake don’t do anything new.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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What’s dangerous is not to evolve.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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It’s time to go back to the Moon, this time to stay.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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Maintain a firm grasp of the obvious at all times.
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A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
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Life’s too short to hang out with people who aren’t resourceful.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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It’s hard to find things that won’t sell online.
JEFF BEZOZ