This may sound a bit naive, but I got here by believing in big dreams.
HOWARD SCHULTZI was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
More Howard Schultz Quotes
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Sometimes you have to create the thing you want to be part of.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Success is something that has to be earned every day.
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Who wants a dream that’s near-fetched?
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Success is best when it is shared.
HOWARD SCHULTZ