We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
EDWARD DE BONOI’m a very loyal and unreliable friend.
More Edward de Bono Quotes
-
-
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONO -
Creativity gives hope that there can be a worthwhile idea.
EDWARD DE BONO -
A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
EDWARD DE BONO -
I’m a very loyal and unreliable friend.
EDWARD DE BONO -
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
EDWARD DE BONO -
Creativity makes life more fun and more interesting.
EDWARD DE BONO -
You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
EDWARD DE BONO -
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
EDWARD DE BONO -
A memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONO -
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO -
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
EDWARD DE BONO -
The image that concerns most people is the reflection they see in other people’s minds.
EDWARD DE BONO -
People should realize we’re jerks just like them.
EDWARD DE BONO -
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
EDWARD DE BONO -
I think school is a place where thinking should be taught.
EDWARD DE BONO