If you wait for opportunities to occur, you will be one of the crowd.
EDWARD DE BONOThe power of a car is separate from the way the car is driven.
More Edward de Bono Quotes
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Perception is real even when it is not reality.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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People should realize we’re jerks just like them.
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The need to be right all the time is the biggest bar to new ideas.
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Argument is meant to reveal the truth, not to create it.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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A good design is not a democratic consensus.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
EDWARD DE BONO






