Complexity means distracted effort. Simplicity means focused effort.
EDWARD DE BONOThe power of a car is separate from the way the car is driven.
More Edward de Bono Quotes
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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Creativity is a great motivator because it mades people interested in what they are doing.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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The quality of our thinking will determine the quality of our future.
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Creativity gives hope that there can be a worthwhile idea.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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Argument is meant to reveal the truth, not to create it.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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A good design is not a democratic consensus.
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People should realize we’re jerks just like them.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
EDWARD DE BONO