There is no doubt that creativity is the most important human resource of all.
EDWARD DE BONOAn expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
More Edward de Bono Quotes
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If you do not design the future, someone or something else will design it for you.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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I’m a very loyal and unreliable friend.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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The analysis of data will not by itself produce new ideas.
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You cannot look in a new direction by looking harder in the same direction.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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If you never change your mind, why have one?
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What the joke displays is a switch in perception. This is important in changing the way we think.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
EDWARD DE BONO