The mind can only see what it is prepared to see.
EDWARD DE BONOOpportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
More Edward de Bono Quotes
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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Argument is meant to reveal the truth, not to create it.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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You can’t dig a different hole by digging the same one deeper.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Complexity creates confusion, simplicity focus.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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People should realize we’re jerks just like them.
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Effectiveness without values is a tool without a purpose.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Logic will never change emotion or perception.
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Creativity and lateral thinking have exactly the same basis as humour.
EDWARD DE BONO