To deal with future we have to deal with possibilities. Analysis will only tell us what is.
EDWARD DE BONOAlthough feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
More Edward de Bono Quotes
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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Logic will never change emotion or perception.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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You cannot dig a hole in a different place by digging the same hole deeper.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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Effectiveness without values is a tool without a purpose.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Perception is real even when it is not reality.
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Unhappiness is best defined as the difference between our talents and our expectations.
EDWARD DE BONO