What the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONOI’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
More Edward de Bono Quotes
-
-
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
EDWARD DE BONO -
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
EDWARD DE BONO -
There is no doubt that creativity is the most important human resource of all.
EDWARD DE BONO -
You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
EDWARD DE BONO -
America is not just a country, it’s an idea.
EDWARD DE BONO -
My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
EDWARD DE BONO -
If you never change your mind, why have one?
EDWARD DE BONO -
The need to be right all the time is the biggest bar to new ideas.
EDWARD DE BONO -
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
EDWARD DE BONO -
Most people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
EDWARD DE BONO -
We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
EDWARD DE BONO -
The awful thing is that you can never be aware of what you are not aware of.
EDWARD DE BONO -
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
EDWARD DE BONO -
I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
EDWARD DE BONO -
Logic will never change emotion or perception.
EDWARD DE BONO