Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
EDWARD DE BONOI’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
More Edward de Bono Quotes
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Logic will never change emotion or perception.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Do we have the will to make poverty history?
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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The power of a car is separate from the way the car is driven.
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The awful thing is that you can never be aware of what you are not aware of.
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If you do not design the future, someone or something else will design it for you.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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What is urgent will always take precedence over what is important.
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Complexity means distracted effort. Simplicity means focused effort.
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Creativity gives hope that there can be a worthwhile idea.
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