We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
EDWARD DE BONOI’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
More Edward de Bono Quotes
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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Do we have the will to make poverty history?
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
EDWARD DE BONO






