It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
EDWARD DE BONOA characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
More Edward de Bono Quotes
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If you never change your mind, why have one?
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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The image that concerns most people is the reflection they see in other people’s minds.
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Creativity makes life more fun and more interesting.
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Creativity gives hope that there can be a worthwhile idea.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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Argument is meant to reveal the truth, not to create it.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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You cannot dig a hole in a different place by digging the same hole deeper.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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