You cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONOA characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
More Edward de Bono Quotes
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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The quality of our thinking will determine the quality of our future.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Most people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
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Creativity and lateral thinking have exactly the same basis as humour.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
EDWARD DE BONO