There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
EDWARD DE BONOIt has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
More Edward de Bono Quotes
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Happiness is for those who don’t really need it. So I can live without happiness.
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The power of a car is separate from the way the car is driven.
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If you do not design the future, someone or something else will design it for you.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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The mind can only see what it is prepared to see.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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The image that concerns most people is the reflection they see in other people’s minds.
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You can’t dig a different hole by digging the same one deeper.
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You can analyse the past, but you have to design the future.
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Logic will never change emotion or perception.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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