Argument is meant to reveal the truth, not to create it.
EDWARD DE BONOCreativity makes life more fun and more interesting.
More Edward de Bono Quotes
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Complexity means distracted effort. Simplicity means focused effort.
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If you do not design the future, someone or something else will design it for you.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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The awful thing is that you can never be aware of what you are not aware of.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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The analysis of data will not by itself produce new ideas.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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The power of a car is separate from the way the car is driven.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
EDWARD DE BONO