The quality of our thinking will determine the quality of our future.
EDWARD DE BONOCreativity makes life more fun and more interesting.
More Edward de Bono Quotes
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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The image that concerns most people is the reflection they see in other people’s minds.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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The Church has its problems, but the older I get, the more comfort I find there.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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What is urgent will always take precedence over what is important.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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The mind can only see what it is prepared to see.
EDWARD DE BONO