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Creativity makes life more fun and more interesting.

Edward de Bono

Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
EDWARD DE BONO

Employment Teaching Thinking
I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
EDWARD DE BONO

Dreams Goal Moments
Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Arrival Destination Social Truth Value
What is urgent will always take precedence over what is important.
EDWARD DE BONO

Important Urgent
Perception is real even when it is not reality.
EDWARD DE BONO

One Liner Perception Reality
Do we have the will to make poverty history?
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History Poverty Willing Yourself
America is not just a country, it’s an idea.
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Country Idea One Liner
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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Chance Company Insurance Solid Wealth
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
EDWARD DE BONO

Allow Analysis Description Purpose Science
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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Car Mistake Production Remove
We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
EDWARD DE BONO

Argument Criticism Design Opportunity Technology Value
When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
EDWARD DE BONO

Imagination Story Time Writing
The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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Absorb Art Perception Purpose Reflection Value
To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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Analysis Deal Future Possible
Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
EDWARD DE BONO

Play Possible Progress Thinking
Creativity and lateral thinking have exactly the same basis as humour.
EDWARD DE BONO

Basis Creativity Thinking

Creativity makes life more fun and more interesting.

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Creativity makes life more fun and more interesting.

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