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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’

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Finding Philosophy Thinking

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The power of a car is separate from the way the car is driven.
EDWARD DE BONO

Car Drive Power Separate
On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Charity Hypocrisy Idea Justice Stop Trade
You cannot dig a hole in a different place by digging the same hole deeper.
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Different Hole Place Yourself
America is not just a country, it’s an idea.
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Country Idea One Liner
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Brain Change Concept Human Pattern Perception Tolerate
I’m a very loyal and unreliable friend.
EDWARD DE BONO

Friendship Loyalty Myself
You can’t dig a different hole by digging the same one deeper.
EDWARD DE BONO

Different Hole Oneself
Intelligence is something we are born with. Thinking is a skill that must be learned.
EDWARD DE BONO

Born Intelligence Learning Skill Thinking
Creativity gives hope that there can be a worthwhile idea.
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Creativity Hope Idea Worth
To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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Confidence Development Enjoyment Skills
A question is a polite way of demanding something.
EDWARD DE BONO

Demand Polite Question
Mock the devil, and he will flee from thee.
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Devil Run
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
EDWARD DE BONO

Count Defend Enough Innovation People System
The Church has its problems, but the older I get, the more comfort I find there.
EDWARD DE BONO

Comfort Finding Myself Old Problem
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
EDWARD DE BONO

Allow Analysis Description Purpose Science
The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
EDWARD DE BONO

Absorb Art Perception Purpose Reflection Value

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