The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
EDWARD DE BONOThe vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
More Edward de Bono Quotes
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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A good design is not a democratic consensus.
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Humor is by far the most significant activity of the human brain.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
EDWARD DE BONO