The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
EDWARD DE BONOThe purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
More Edward de Bono Quotes
-
-
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
EDWARD DE BONO -
Intelligence is something we are born with. Thinking is a skill that must be learned.
EDWARD DE BONO -
Creativity can be learned like basketball, which does not mean we will all be NBA stars.
EDWARD DE BONO -
The quality of our thinking will determine the quality of our future.
EDWARD DE BONO -
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO -
Creativity is a great motivator because it mades people interested in what they are doing.
EDWARD DE BONO -
What the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONO -
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
EDWARD DE BONO -
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
EDWARD DE BONO -
Perception is real even when it is not reality.
EDWARD DE BONO -
I’m a very loyal and unreliable friend.
EDWARD DE BONO -
The Church has its problems, but the older I get, the more comfort I find there.
EDWARD DE BONO -
To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
EDWARD DE BONO -
Mock the devil, and he will flee from thee.
EDWARD DE BONO -
Creativity gives the possibility of some sort of achievement to everyone.
EDWARD DE BONO