Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONOThe purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
More Edward de Bono Quotes
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Do we have the will to make poverty history?
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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The analysis of data will not by itself produce new ideas.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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Mock the devil, and he will flee from thee.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
EDWARD DE BONO