It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
EDWARD DE BONOA good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
More Edward de Bono Quotes
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Logic will never change emotion or perception.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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If you never change your mind, why have one?
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Perception is real even when it is not reality.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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A memory is what is left when something happens and does not completely unhappen.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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A good design is not a democratic consensus.
EDWARD DE BONO