On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
EDWARD DE BONOA good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
More Edward de Bono Quotes
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Creativity makes life more fun and more interesting.
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The need to be right all the time is the biggest bar to new ideas.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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I’m a very loyal and unreliable friend.
EDWARD DE BONO