Complexity creates confusion, simplicity focus.
EDWARD DE BONOCreativity gives hope that there can be a worthwhile idea.
More Edward de Bono Quotes
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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The awful thing is that you can never be aware of what you are not aware of.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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I’m a very loyal and unreliable friend.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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Perception is real even when it is not reality.
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You cannot look in a new direction by looking harder in the same direction.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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The image that concerns most people is the reflection they see in other people’s minds.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
EDWARD DE BONO