We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
EDWARD DE BONOCreativity gives hope that there can be a worthwhile idea.
More Edward de Bono Quotes
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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Complexity means distracted effort. Simplicity means focused effort.
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People should realize we’re jerks just like them.
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I’m a very loyal and unreliable friend.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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You can analyse the past, but you have to design the future.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Complexity creates confusion, simplicity focus.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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