The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONOA myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
More Edward de Bono Quotes
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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Creativity gives the possibility of some sort of achievement to everyone.
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Effectiveness without values is a tool without a purpose.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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America is not just a country, it’s an idea.
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You can’t dig a different hole by digging the same one deeper.
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Creativity makes life more fun and more interesting.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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