The awful thing is that you can never be aware of what you are not aware of.
EDWARD DE BONOA myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
More Edward de Bono Quotes
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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There is no doubt that creativity is the most important human resource of all.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
EDWARD DE BONO