Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
EDWARD DE BONOStudies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
More Edward de Bono Quotes
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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The power of a car is separate from the way the car is driven.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Unhappiness is best defined as the difference between our talents and our expectations.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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Perception is real even when it is not reality.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Creativity gives the possibility of some sort of achievement to everyone.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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A question is a polite way of demanding something.
EDWARD DE BONO