I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.
People want to do business with someone they like. If people like you, they’re going to want to do business with you. And if they don’t you’re going to have an almost insurmountable obstacle to overcome.
The most influential factor in selling a home is always price. Don’t build ‘wiggle room’ into the asking price. There’s a price war out there and you have to win it from the get-go.
Buy with your heart, not your head. You can look at all the aspects that make a purchase practical, but that kind of thinking makes it an investment rather than a home.
I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
I became a larger than life figure for one reason only. When you’re quoted in the ‘Wall Street Journal,’ the ‘New York Times,’ constantly as the expert in the business people assume you’re a lot bigger than you are. And then I had to run like hell to catch up with my own image.
Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.
I hadn’t learned to read by third grade, which wasn’t unusual for some kids. I knew something was wrong because I couldn’t see or understand the words the way the other kids did. I wasn’t the least bit bothered – until I was sent back to the second-grade classroom for reading help after school.
The difference between the real winners is how long they take to feel sorry for themselves. My winners feel it… but they come back up and say ‘hit me again.’
I wanted to be a 150% entrepreneur and a 150% mom, and I found that I was having a very hard time doing both. I was about 75% and 75% – still better than 100%, but not what I was accustomed to at work.
Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
I like to wake up and just feel gratitude. Gratitude for waking up, for my health, for my kids, for my family. A lot of times in the evening, I’ll write down what my goals are for the next day; When I wake up, I look at that list again. I meditate.
