The power of publicity is more important than advertising.
BARBARA CORCORANThe power of publicity is more important than advertising.
BARBARA CORCORANYou may not like the idea of putting money into a home when you’re moving out. But it’s demanded by the market. You need to show it off. You don’t have to rip out the kitchen and bathroom. But maybe replace the tiles or the countertops. Get professional advice.
BARBARA CORCORANThe worst that could happen is I lose my company and go back to being a waitress. I don’t think money’s a great aspiration for a lot of people that succeed. They they have other motivations that turn them on. And money was not one of mine.
BARBARA CORCORANGreat sales people [don’t] have the ability to feel sorry for themselves.
BARBARA CORCORANYou can’t study to be an entrepreneur. Sometimes, you just have to jump.
BARBARA CORCORANIn New York City, the meek don’t inherit the earth. The big mouth does.
BARBARA CORCORANThe most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
BARBARA CORCORANA complainer is like a Death Eater because there’s a suction of negative energy. You can catch a great attitude from great people.
BARBARA CORCORANI think of my business and investments as extension of my family.
BARBARA CORCORANWhen you’re a big money earner and your husband isn’t, it makes you question how feminine you are. I felt I was less feminine than if I was a supporting wife, or a second fiddle, or ‘Mrs. Higgins.
BARBARA CORCORANI did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.
BARBARA CORCORANThe biggest challenge in business is not the competition, it’s what goes on inside your own head
BARBARA CORCORANFailure is my specialty.
BARBARA CORCORANDon’t be afraid to go for positions, jobs or take on clients just outside of your knowledge base. It’s when you’re uncomfortable that you learn and grow the most.
BARBARA CORCORANEvery single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
BARBARA CORCORANTaking chances almost always makes for happy endings.
BARBARA CORCORAN