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The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Barbara Corcoran

If you want to have a creative culture, you can’t get it by reading books. You get it by example.
BARBARA CORCORAN

Book Creative Reading
I became a larger than life figure for one reason only. When you’re quoted in the ‘Wall Street Journal,’ the ‘New York Times,’ constantly as the expert in the business people assume you’re a lot bigger than you are. And then I had to run like hell to catch up with my own image.
BARBARA CORCORAN

Country Journal Running Street Wall
When you have chemistry with a potential hire, they will most likely become a great employee.
BARBARA CORCORAN

Chemistry Employee Great
If you want to be noticed, dress the part.
BARBARA CORCORAN

Dress Motivational Want
When you’re building a business, you’re either all in, or you’re not.
BARBARA CORCORAN

Building Business Success Work
I’ve never had a really creative idea sitting at my desk. All the big ideas that made a difference happened when I was playing outside.
BARBARA CORCORAN

Differences Ideas Outside Play
Become better at firing than hiring – it’s crucial for building a business.
BARBARA CORCORAN

Building Crucial Hiring
Home staging used to be optional. Today, it’s a necessity in selling a house.
BARBARA CORCORAN

Home House Today
A good organization is like a box of crayons. You need different colors of the spectrum, but all the crayons should fit in the box.
BARBARA CORCORAN

Color Motivational Organization
You steal the limelight, you steal the market share
BARBARA CORCORAN

Limelight Share Stealing
The wheels of justice – they’re square wheels.
BARBARA CORCORAN

Justice Squares Wheels
Stop putting it off! Procrastination breeds guilt, guilt breeds depression, and depression breeds failure.
BARBARA CORCORAN

Depression Guilt Procrastination Put Stop
If you have an idea, immediately move on it. To start that fire and get it burning immediately…it’s everything.
BARBARA CORCORAN

Fire Ideas Moving
The difference between the real winners is how long they take to feel sorry for themselves. My winners feel it… but they come back up and say ‘hit me again.’
BARBARA CORCORAN

Differences Real Sorry
People want to do business with someone they like. If people like you, they’re going to want to do business with you. And if they don’t you’re going to have an almost insurmountable obstacle to overcome.
BARBARA CORCORAN

Motivational Overcome People
Your people smarts will prove ten times more valuable than all the book smarts you can’t get.
BARBARA CORCORAN

Book People Smart
If your house has been on the market for more than four months, take it off the market and re-list it in two months as ‘new.’
BARBARA CORCORAN

Four House Two
A complainer is like a Death Eater because there’s a suction of negative energy. You can catch a great attitude from great people.
BARBARA CORCORAN

Attitude Death Eaters People
Most great entrepreneurs I know are nothing like the other kids. They’re almost like tangent lines – those lines that seem to go nowhere. Nothing connects them, until they get out in the real world. Then they connect just fine.
BARBARA CORCORAN

Kids Motivational Real
Failure is my specialty.
BARBARA CORCORAN

Failure Motivational Specialty
You may not like the idea of putting money into a home when you’re moving out. But it’s demanded by the market. You need to show it off. You don’t have to rip out the kitchen and bathroom. But maybe replace the tiles or the countertops. Get professional advice.
BARBARA CORCORAN

Home Moving Rip
In business, you’re the Chief Salesman. Create a sense of demand, rather than waiting to have demand.
BARBARA CORCORAN

Entrepreneur Motivational Waiting
All the best things that happened to me happened after I was rejected. I knew the power of getting past no.
BARBARA CORCORAN

All Best Past Rejected
I think of my business and investments as extension of my family.
BARBARA CORCORAN

Family Investment Thinking
The power of publicity is more important than advertising.
BARBARA CORCORAN

Advertising Important Publicity
I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
BARBARA CORCORAN

Average Media Past
Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest.
BARBARA CORCORAN

Beauty Contest Eight Great Lighting

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

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The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

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