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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.

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Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try

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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA

Company Constant Deal Engineer Giving Important Industrial Job Management Target
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITA

Ability Blend Grow Innate Learn Principle Up
We treat employees as a member of the family.
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Employee Leadership Member Relationship Responsibility Trust
My solution to the problem of unleashing creativity is always to set up a target.
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Always Creativity Problem Set Target Unreleased
The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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If management take the risk of hiring them, we have to take the responsibility for them.
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Hiring Management Responsible Risk Take
Don’t do market research.
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Make Research
The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing
Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITA

Action Analyse Assigned Chart Every Organisation Responsibility
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITA

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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Amount Depend Endeavor Resolve Strength Succeed
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITA

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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

Believe Everybody Facility Impressive Office Posh Private Want Work

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