If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITAOf course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
More Akio Morita Quotes
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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To have any one of these without the others is self defeating in business.
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My solution to the problem of unleashing creativity is always to set up a target.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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People need money, but they also want to be happy in their work and proud of it.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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But make sure you don’t make the same mistake twice.
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We treat employees as a member of the family.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Don’t do market research.
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Every action analysed and every responsibility assigned by an organisation chart.
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If management take the risk of hiring them, we have to take the responsibility for them.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA