Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITAMy solution to the problem of unleashing creativity is always to set up a target.
More Akio Morita Quotes
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An enemy of innovation could be your own sales force.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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My concept is that anybody has creative ability, but very few people know how to use it.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Your business and its future are in the hands of the people you hire.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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People need money, but they also want to be happy in their work and proud of it.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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Never break another man’s rice bowl.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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It’s difficult to see new projects to fruition.
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My solution to the problem of unleashing creativity is always to set up a target.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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When I find an employee who turns out to be wrong for the job,
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