When I find an employee who turns out to be wrong for the job,
AKIO MORITAThe company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
More Akio Morita Quotes
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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People need money, but they also want to be happy in their work and proud of it.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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America looks 10 minutes ahead; Japan looks 10 years.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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The only sure thing is that in business there are no sure things.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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The public does not know what is possible. We do.
AKIO MORITA