Don’t do market research.
AKIO MORITAI have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
More Akio Morita Quotes
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Every action analysed and every responsibility assigned by an organisation chart.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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My concept is that anybody has creative ability, but very few people know how to use it.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Your business and its future are in the hands of the people you hire.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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People need money, but they also want to be happy in their work and proud of it.
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A company will get nowhere if all of the thinking is left to management.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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