To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITAI often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
More Akio Morita Quotes
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We all learn by imitating, as children, as students, as novices in the world of business.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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America looks 10 minutes ahead; Japan looks 10 years.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Employees are not guilty; why should they suffer?
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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We treat employees as a member of the family.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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