I believe people work for satisfaction.
AKIO MORITAIf management take the risk of hiring them, we have to take the responsibility for them.
More Akio Morita Quotes
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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It has run consistently about 6 percent of sales at Sony – and in service.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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If you don’t want Japan to buy it, don’t sell it.
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Never break another man’s rice bowl.
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The only sure thing is that in business there are no sure things.
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Amenities are not of great concern to management in Japan.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA






