I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITAIf management take the risk of hiring them, we have to take the responsibility for them.
More Akio Morita Quotes
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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An enemy of innovation could be your own sales force.
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It has run consistently about 6 percent of sales at Sony – and in service.
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Employees are not guilty; why should they suffer?
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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In the long run, no matter how good or successful you are or how clever or crafty.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Your business and its future are in the hands of the people you hire.
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You can be totally rational with a machine.
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If you don’t want Japan to buy it, don’t sell it.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Don’t do market research.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA