The only sure thing is that in business there are no sure things.
AKIO MORITAIf management take the risk of hiring them, we have to take the responsibility for them.
More Akio Morita Quotes
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It has run consistently about 6 percent of sales at Sony – and in service.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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A company will get nowhere if all of the thinking is left to management.
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When I find an employee who turns out to be wrong for the job,
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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We treat employees as a member of the family.
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America looks 10 minutes ahead; Japan looks 10 years.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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You can be totally rational with a machine.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Curiosity is the key to creativity.
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