An enemy of innovation could be your own sales force.
AKIO MORITAIf management take the risk of hiring them, we have to take the responsibility for them.
More Akio Morita Quotes
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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In the long run, no matter how good or successful you are or how clever or crafty.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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My concept is that anybody has creative ability, but very few people know how to use it.
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The only sure thing is that in business there are no sure things.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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But make sure you don’t make the same mistake twice.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Don’t do market research.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITA