We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
AKIO MORITAIf management take the risk of hiring them, we have to take the responsibility for them.
More Akio Morita Quotes
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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The public does not know what is possible. We do.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Employees are not guilty; why should they suffer?
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My solution to the problem of unleashing creativity is always to set up a target.
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The best example of this was the Apollo project in the United States.
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People need money, but they also want to be happy in their work and proud of it.
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If you don’t want Japan to buy it, don’t sell it.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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We treat employees as a member of the family.
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We all learn by imitating, as children, as students, as novices in the world of business.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA