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My solution to the problem of unleashing creativity is always to set up a target.

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Always Creativity Problem Set Target Unreleased

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Company Constant Deal Engineer Giving Important Industrial Job Management Target
Don’t do market research.
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Make Research
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
Without an organisation that can work together, sometimes over a very long period.
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Fruition Long Organisation Period Sometimes Working Together
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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Course Development Hawl Long Mean Profit Research Running Short
The only sure thing is that in business there are no sure things.
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Business Only Sure Thing
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Ability Blend Grow Innate Learn Principle Up
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Believe Big Compensate Mistake Money Person Think Work
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
A company will get nowhere if all of the thinking is left to management.
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Company Left Manage Nowhere Think
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITA

Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
Curiosity is the key to creativity.
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Creativity Graduation Key Machine Ration
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Break Country Different Market Need Something Through Weapon
All you need is the best product in the world, the most efficient production in the world and global marketing.
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Efficient Global Marketing Need Product Production World

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