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My solution to the problem of unleashing creativity is always to set up a target.

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Always Creativity Problem Set Target Unreleased

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
But make sure you don’t make the same mistake twice.
AKIO MORITA

Mistake Same Sure Twice
We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World
A company will get nowhere if all of the thinking is left to management.
AKIO MORITA

Company Left Manage Nowhere Think
I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITA

Anybody Assistant Else Exact Job Mean Someone Trust Want
People need money, but they also want to be happy in their work and proud of it.
AKIO MORITA

Happy Money Need People Proud Work
When I find an employee who turns out to be wrong for the job,
AKIO MORITA

Decision Employee Fault Job Turn Wrong
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITA

Action Analyse Assigned Chart Every Organisation Responsibility
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

Ability Anybody Concept Creative Few People Use
We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust
To have any one of these without the others is self defeating in business.
AKIO MORITA

Any Business Defeat One Without
If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITA

Best Effort Fail Future Great Make Out Peaceful Succeed
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITA

Blame Cause Important Mistake Pin Somebody Thing View

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