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My solution to the problem of unleashing creativity is always to set up a target.

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Always Creativity Problem Set Target Unreleased

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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Efficient Global Marketing Need Product Production World
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Company Ingredient Responsible Secret Success
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Asset Building Interest Most Paper People Real Shuffle Tasting Try
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Creative Energetic Intelligent Once People Prepare Staff
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Began Big Country Idea Impact Ironically Quality Virtual
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
There are three creativities: creativity in technology, in product planning, and in marketing.
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Creativity Market Plan Product Self Technology
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
The public does not know what is possible. We do.
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Business Do Doe Know Public
I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Anybody Assistant Else Exact Job Mean Someone Trust Want
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
A company will get nowhere if all of the thinking is left to management.
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Company Left Manage Nowhere Think
When I find an employee who turns out to be wrong for the job,
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Decision Employee Fault Job Turn Wrong
If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Another Colleague Company Competitor Frequent Peace Tomorrow Trust
Japanese attitudes toward work seem to be critically different from American attitudes.
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Attitude Country Critical Different Seem Work

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