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My solution to the problem of unleashing creativity is always to set up a target.

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Always Creativity Problem Set Target Unreleased

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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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America looks 10 minutes ahead; Japan looks 10 years.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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To have any one of these without the others is self defeating in business.
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