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My solution to the problem of unleashing creativity is always to set up a target.

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Always Creativity Problem Set Target Unreleased

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA

Carefully Go Intuitive Night People Research Sense Want Watch
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
AKIO MORITA

Employee Establish Evaluate Longer Matter Past Promotion Record School
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITA

Aware Job Kind Making Management Manager Mean Mistake Remarkable Yera
You can be totally rational with a machine.
AKIO MORITA

Machine People Understanding
It’s difficult to see new projects to fruition.
AKIO MORITA

Difficult Fruition New Project
It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA

Consistently Percent Run Sale Service Six Sony
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA

Asset Building Interest Most Paper People Real Shuffle Tasting Try
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
But make sure you don’t make the same mistake twice.
AKIO MORITA

Mistake Same Sure Twice
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Company Employee Management Profit Recession Responsible Risk Sacrifice
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
AKIO MORITA

Country Develop Employee Fate Feeling Healthy Important Manager Most Relationship
People need money, but they also want to be happy in their work and proud of it.
AKIO MORITA

Happy Money Need People Proud Work
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA

Believe Big Compensate Mistake Money Person Think Work
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together

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