Don’t do market research.
AKIO MORITAI believe it is a big mistake to think that money is the only way to compensate a person for his work.
More Akio Morita Quotes
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I believe people work for satisfaction.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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People need money, but they also want to be happy in their work and proud of it.
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An enemy of innovation could be your own sales force.
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Amenities are not of great concern to management in Japan.
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The best example of this was the Apollo project in the United States.
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To have any one of these without the others is self defeating in business.
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It has run consistently about 6 percent of sales at Sony – and in service.
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We treat employees as a member of the family.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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I feel it is my fault because I made the decision to hire him.
AKIO MORITA






