If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITAIf we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITAManagement of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITAOf course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITAYour business and its future are in the hands of the people you hire.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITAI have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITAThe company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITAMy chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITAThe best example of this was the Apollo project in the United States.
AKIO MORITAWhen I find an employee who turns out to be wrong for the job,
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITAWe don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITAThe “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITAAdvertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITADon’t do market research.
AKIO MORITA