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To have any one of these without the others is self defeating in business.

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Any Business Defeat One Without

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITA

Ability Blend Grow Innate Learn Principle Up
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
AKIO MORITA

Company Employee Happy Healthy Job Keep Productive Want
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Company Employee Management Profit Recession Responsible Risk Sacrifice
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITA

Corporation Create Employee Family Fate Feeling Manage Same Share
All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA

Efficient Global Marketing Need Product Production World
Don’t do market research.
AKIO MORITA

Make Research
The public does not know what is possible. We do.
AKIO MORITA

Business Do Doe Know Public
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA

Carefully Go Intuitive Night People Research Sense Want Watch
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITA

Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITA

Company Ingredient Responsible Secret Success
While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA

Busier Busy Create Creating Engineer Lawyer
Employees are not guilty; why should they suffer?
AKIO MORITA

Employee Guilt Suffer Why
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
AKIO MORITA

Amount Depend Endeavor Resolve Strength Succeed

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