Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITAAmenities are not of great concern to management in Japan.
More Akio Morita Quotes
-
-
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITA -
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITA -
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA -
There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA -
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA -
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA -
In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA -
To have any one of these without the others is self defeating in business.
AKIO MORITA -
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA -
If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
AKIO MORITA -
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA -
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA -
If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITA -
A company will get nowhere if all of the thinking is left to management.
AKIO MORITA -
But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITA