Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITAAmenities are not of great concern to management in Japan.
More Akio Morita Quotes
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We treat employees as a member of the family.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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People need money, but they also want to be happy in their work and proud of it.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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I believe people work for satisfaction.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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If management take the risk of hiring them, we have to take the responsibility for them.
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The public does not know what is possible. We do.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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