I believe people work for satisfaction.
AKIO MORITAAmenities are not of great concern to management in Japan.
More Akio Morita Quotes
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My solution to the problem of unleashing creativity is always to set up a target.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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It has run consistently about 6 percent of sales at Sony – and in service.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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If management take the risk of hiring them, we have to take the responsibility for them.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITA