People need money, but they also want to be happy in their work and proud of it.
AKIO MORITAAmenities are not of great concern to management in Japan.
More Akio Morita Quotes
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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America looks 10 minutes ahead; Japan looks 10 years.
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In the long run, no matter how good or successful you are or how clever or crafty.
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Never break another man’s rice bowl.
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When I find an employee who turns out to be wrong for the job,
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The only sure thing is that in business there are no sure things.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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It has run consistently about 6 percent of sales at Sony – and in service.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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To have any one of these without the others is self defeating in business.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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The best example of this was the Apollo project in the United States.
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If management take the risk of hiring them, we have to take the responsibility for them.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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