“To be sure, the fundamental task of management remains the same: to make people capable of joint performance through common goals, common values, the right structure, and the training and development they need to perform and to respond to change.”

Effectiveness must be learned.

There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

Working on the right things is what makes knowledge work effective.

There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.

What’s measured improves.

The best way to predict your future is to create it.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.

The purpose of business is to create and keep a customer.

Whenever you see a successful business, someone once made a courageous decision.

People who don’t take risks generally make about two big mistakes a year.

Keep your eye on the task, not on yourself. The task matters, and you are a servant.

It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.

The computer is a moron.

The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.

The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.