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The leader must own everything in his or her world.

Jocko Willink

Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
JOCKO WILLINK

Reading Start
It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
JOCKO WILLINK

Fight Learning Thinking
But, in fact, discipline is the pathway to freedom.
JOCKO WILLINK

Discipline Freedom
To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
JOCKO WILLINK

Best Decision Failure Leadership Possible Team
You have to BE VIGILANT. You have to be ON GUARD. You have to HOLD THE LINE on the seemingly insignificant little things— things that shouldn’t matter—but that do.
JOCKO WILLINK

Importance Worth Yourself
Once people stop making excuses, stop blaming others, and take ownership of everything in their lives, they are compelled to take action to solve their problems.
JOCKO WILLINK

Action Blame Live People Problem
The infamous they.
JOCKO WILLINK

Famous One Liner
For this reason, they must believe in the cause for which they are fighting.
JOCKO WILLINK

Believe Fight Inspirational Reason
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Leadership Philosophy Tolerance
Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom Ourselves
There is only hard work, late nights, early mornings, practice, rehearsal, repetition, study, sweat, blood, toil, frustration, and discipline.
JOCKO WILLINK

Discipline Inspirational Morning Night Practice Success
Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.
JOCKO WILLINK

Blame Leadership World
After all, there can be no leadership where there is no team.
JOCKO WILLINK

Leadership Team
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy

The leader must own everything in his or her world.

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The leader must own everything in his or her world.

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